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a research project.
If you are looking at just one piece of research each year then investing in a Jobs to be Done programme is highly cost effective.
Most management consultants will argue that you should spend 1% of your turnover on market research and because the Jobs to be Done process can answer so many questions it is the foundation for much of the research we offer to customers.
The biggest benefit is that it provides a framework for assessing rational and emotional aspects of the buying decision and allows for the involvement of a number of decision-makers.
By looking at the job that customers wanted done and how they measured the success of that process you can:
Employees can also be trained to use the system to segment potential customers and improve customer service by understanding what outcomes they are measuring. They can also segment the market according to the jobs that need to be done, highlighting current and high potential customers.
Understand your market
to maximise opportunity.
Can you afford not to know
what your customer is thinking?
Strengthen your brand
by using market research.