Download a free report on how to plan
a research project.
It is not just getting the marketing mix right that makes good communication.
Word of mouth is crucial for most businesses so aftersales support is now as important as marketing for some products and services, but for others packaging is key. All these are a key part of the brand and how your the market perceives you.
You need a consistent brand values across your messages and this needs to resonate with your target market.
One option that you can use is a variation of Keller's concept of branding which looks at:
Another option is simply to use the Jobs to be Done framework.
Understand your market
to maximise opportunity.
Can you afford not to know
what your customer is thinking?
Strengthen your brand
by using market research.