Download a free report on how to plan
a research project.
Your current customer base and sales leads are the most important part of your business, so gaining a real understanding of them will improve your bottom line. We never forget this and see ourselves as a vital element of your marketing communication strategy.
On average it costs a business 7 times more to gain a new customer than to retain an old one. Around 70% of customers change suppliers because of customer service issues. If you know what’s important to your customers you can prioritise accordingly. Other customers may change because they find a new solution. The graphic below describes the thought process a customer may go through when choosing a new solution.
Planned Market Research uses a number of techniques to help businesses monitor customer interaction and experience. The techniques we would recommend for you depend on your business, how you currently relate to your customers and, quite simply how many customers you have.
Like most good research companies we will do our own research on your industry, but the real insight on your customer base will come from you, your staff and the data you collect (management accounts/EPOS/CRM).
If you would like any more information please call us on 0800 0937 883 to arrange a free, no obligation consultation.
Understand your market
to maximise opportunity.
Can you afford not to know
what your customer is thinking?
Strengthen your brand
by using market research.