Planned Market Research

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"He who fails to plan is planning to fail." Winston Churchill.

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Adaptive Innovation

Although continuous improvement will often mean an adaptation of marketing message or even the business model, this form of innovation is based on when you are looking to target a new customer segment or are providing new services or products to your current customer base - the red element of the matrix.

adaptive innovation matrix.JPGIf you are looking to introduce an extended service you will want to see if this would be applicable to other related markets and to understand the market potential to a degree you may not need to when looking at innovations that help customers get jobs done more effectively.

Competitors, packaging and communication strategies become more important particularly if you are entering a industry or service area where you are not already considered an expert, authoritative voice.

 

Evidence-based decision making

Understand your market
to maximise opportunity.

Customer Insight

Can you afford not to know
what your customer is thinking?

Marketing and PR

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by using market research.