Download a free report on how to plan
a research project.
You may be aware of the focus over the last few years on employee engagement which can lead to a 20% uplift in financial performance.
Employee engagement is an important aspect to any business, but to put it crudely and employee is a supplier of labour and intellect to the business, so why not talk to your suppliers in a similar way to understand how you can help them achieve their aspirations and how they can support your business in making that happen.
Not every supplier will be transactionally motivated (in it purely for the money) and you would be surprised what else they can help with to add value to your business. Being the first to hear about a real innovation from your supplier can give you a significant edge over your competitors.
Understanding the other aspects of the supply chain relationship beyond the purely functional can fuel collaboration and innovation - afterall the supply chain is the key provider of innovation in many industries.
Supplier advocacy is also not unheard of, particularly if your suppliers know like and respect you.
Understand your market
to maximise opportunity.
Can you afford not to know
what your customer is thinking?
Strengthen your brand
by using market research.